The project objective describes the project’s outcomes: intended and direct, short- and medium-term effects on the target group. The project objective must lie within the scope of the project, and one must be able to directly attribute the effects to the project. The project objective is often formulated in terms of the project’s utility for the target group: “Better… higher…” It also makes sense to formulate the project objective as a situation to be achieved in the future.
The project objective ought also to describe an outcome, meaning the effect or change that the project is supposed to cause for the target group. In practice it is often not quite so simple to distinguish outcomes from outputs, i.e. the project’s products and deliverables. Well-formulated, genuine outcome (and impact) objectives are therefore of great importance if the outcome and impact assessment is to have any significance.