The project planning must be in accordance with both the organisation's internal and external overarching goals. The Principles of international development cooperation, the efforts by project countries listed in the Poverty Reduction Strategy Papers and donor strategies must be fulfilled along with the NGO’s own objectives. Individual projects must therefore be integrated into the organisation’s country and issue strategies. These in turn have to be aligned with the organisation’s strategic focus, principles and purpose, and must be reviewed and revised in the medium and long term. Hence, results-based project planning also involves harmonising activities and objectives with other actors and aligning them with the partners’ (or partner countries’) own efforts.
The ZEWO guidelines for outcome and impact assessment are intended for use at project and programme level. They show how to measure the outcome of individual projects and programmes on target groups and how to record their contribution to achieving the overarching goals.